Culture & Values

Who We ARE

Excel Industries is a company thriving on American know-how and innovation. Developing new products and improving existing ones is a source of pride for the Midwest craftsmen and women at our company. And it’s that pride, plus hard work and ingenuity, that all comes together as we strive to create the most innovative and best-in-class outdoor power equipment solutions in the industry.

Excel Industries and its affiliates have a global distribution network of more than 2,500 U.S. dealers and 25 distributors worldwide. People around the world turn to Hustler Turf Equipment and BigDog Mower Co. for the most dependable, useful and time-saving products in turf care.

Our Core Values

  • Care about people
  • Deliver solutions for customer's needs
  • Be passionate about beating the competition
  • Do the right thing
  • Be Humble
  • Be open with employees
  • Have fun!

The Employee experience

Part of what makes Excel Industries special is our people. Their commitment to our company values, products and services helps make us an industry leader. Learn more about the individuals who make Excel Industries a great place to work.

Alicia Sloan

Paintline Op-Ex

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I really enjoy my job because of all of our management, they care about us.

Equal Employment Opportunity

Employment opportunities are open to all qualified people at the Company on the basis of their experience and ability. The Company attempts to fill its job requirements by selecting from the available labor force those applicants best qualified to perform the work in safety to themselves and others.

The Company will take affirmative action to ensure that applicants are employed, and that employees are treated during employment, without unlawful discrimination based on race, color, age, sex, sexual orientation, gender identity, religion, national origin, ancestry, veteran status or disability. Such action shall include, but not be limited to, all personnel actions such as compensation, benefits, transfers, layoffs, return from layoff, company sponsored training, education, tuition assistance, and social and recreation programs.

You may review the Company’s Affirmative Action Plan and obtain further information from the Human Resource Department during regular business hours.

It is the reaffirmed policy of the Company to provide equal opportunity in all areas of employment practice and assuring that there shall be no unlawful discrimination against any employee or applicant for employment because of race, color, age, sex, sexual orientation, gender identity, religion, national origin, ancestry, veteran status or disability.
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Over the past 54 years, Excel Industries has grown from providing only zero-turn mowers, to offering a complete lineup of innovative products, and we would not have been able to do it without the dedication of our driven, passionate employees.



At Excel Industries, we are committed to being good stewards of the world around us and aim to be the turf industry leader in sustainable environmental practices. Our team designs and manufactures innovative products that meet and exceed the U.S. government’s environmental standards.

We are actively involved in helping make our local community a better place to live and work. Excel Industries continuously supports Hesston College and the local United Way chapter, as well as locally-focused philanthropies created through Hustler Turf Equipment and BigDog Mower Co.

Excel Industries is a member of the Outdoor Power Equipment Institute (OPEI), the major international trade association representing the manufacturers and their suppliers of consumer and commercial outdoor power equipment. OPEI promotes the effective and safe use of outdoor power equipment.