A Legacy Of Innovation

Born from the need to maneuver irregular landscapes of family homes, inventor John Regier created The Hustler, the world’s first zero-turn mower. Regier introduced the model to Excel Industries in 1964, and Roy Mullet, the company’s president at the time, began its production at the Hesston, Kansas plant.

Regier’s passion manifested into an industry-interrupting mower with a turning radius of zero degrees, cutting grass like no other. The American innovation continues today as Excel Industries sets the standard in creating and evolving outdoor power equipment products sold under the Hustler Turf Equipment and BigDog Mower Co. brands.

Excel’s mission is to offer the most dependable, useful and time-saving products in turf care, while providing the best warranty in the business and unmatched customer loyalty.

The original

zero-turn mower

– 1964

Our Products Today

Hustler Turf Equipment

Today Hustler is one of the leading turf care brands in the world. It has a universal message of innovation, quality and superior customer care.


BigDog Mower Co.

BigDog Mower Co. was born into the Excel Industries family with one goal in mind: to make great mowers. The experienced and enthusiastic team at BigDog has been making it possible for families to enjoy and spend time in a freshly-trimmed yard by crafting loyal, quality mowers since 2009.